When it comes to a business, you need to not only have a great idea, but you will also have to execute it perfectly if it must succeed. All biggest businesses today were once small companies which were struggling to find a foothold in an increasingly competitive market. Now, with the help of the internet, small businesses can access a much wider audience and increase the chances of success. If you have an online business, the following tools will help you grow steadily and reach its full potential:
Regardless of what kind of business you have, most of your target audience will be using Google to find the products or services you offer. Featuring on the first page of the search results is one of the best ways to ensure that your website draws considerable internet traffic. The search engine keeps updating its algorithm to ensure that users gain access to the right information with the least amount of effort. The web analytics service launched by Google provides website statistics to help you make your website easier to find by your target demographic.
Internet users spend considerably lesser time on a website if they do not find the content engaging, and many times they do not even stay long enough to read everything on the landing page. A study conducted by web analytics company Chartbeat showed that more than half of the people spend less than 15 seconds on a page. Unbounce helps you design and optimize alternative landing pages for A/B testing so that you can better understand which combination of text and visuals work best with your target demographic.
Moz is an inbound marketing platform that helps you understand how easy or difficult it is for your customers to find your site using Google. You get to know how you rank for different keywords, how good the content in your website is, where the website receives backlinks, and even what you can improve about the architecture of the site. You may even get to interact with other marketers using the Moz forums, and make better use of your marketing budget.
If you are selling products or services online, your website needs to support online payments, or you risk losing a considerable fraction of your prospective customers. Square Inc is a company that allows your customers to make credit card or debit card payments using their smartphone, which ensures that the transaction is easy to perform. The service provided by the company is well known to be speedy and secure, making it a reliable bet for online businesses.
Online businesses know that they need to provide more than their products and service to their customers to keep them engaged. Blogs, articles and other such content can be used to provide information to your customers about your business. WordPress is one of the most popular content management systems in the world due to its simplicity. You do not require technical knowledge to create content, plugins and other functions for your website using WordPress.
Most businesses use some form of cloud storage service so that they can keep their most important documents updated in real time and accessible from anywhere, at any time and through any device. Google Drive is a file storage service created by Google which helps you store and share files with your team so that you can collaborate better.
Every company has unique ambitions and needs, which is why it is not possible to provide a list of the most essential tools for all online businesses. Make sure that you take the time to understand the functionality and opportunities provided by a tool before you incorporate it into your business. With time, you will have a combination of tools that work perfectly for your business requirements.