There are more than 3 billion people with access to the internet today. Combined with the success of social media websites and the wide demographic of users, the internet has become one of the most profitable advertisement spaces in the modern world. Having a strong online presence is crucial to the success of a business, and a well designed website goes a long way in winning over new customers. The following points will guide you through the process of creating a high quality website without investing too much money.
Before you begin
Before you start building a website, it is important to find out exactly what you expect from it as it has a huge influence on the design and content. An informational website, for instance, is structured primarily to provide accurate information while an e-commerce website is used to display products and make it easy for customers to purchase directly online. Research the different types of websites used by other businesses and find out which one fits your business model the best.
Looking for some free website building or hosting services
Once you have decided the primary purpose of building the website, it is time to look for a website building or a website hosting service. There are plenty of options amongst online web-building and hosting services, and most offer a limited set of services for free. Some of the most popular ones are given below:
- Weebly: The online website building service makes it easy for you to create an attractive website by providing a wide range of intuitive tools.
- DudaOne: DudaOne is a relatively new website building service that focuses primarily mobile and tablet friendly sites.
- Jimdo: Jimdo is a website building service that comes with plenty of customization and support for mobile devices.
- HostGator: HostGator is known to be one of the most comprehensive web hosting services. It may not be free, but the price is negligible for the performance and features offered.
- 1&1 web hosting: The web hosting service 1&1 offers an affordable method to gain access to a variety of features including dedicated hosting, virtual private server hosting and shared hosting.
- Hostwinds Web Hosting: Hostwinds Web Hosting offers a range of dedicated hosting, virtual private server and shared server packages, all at affordable prices.
Make sure that you compare the features of each service and choose the one which is able to provide you with your requirements. You may also want to invest in some security to make sure that your website is safe from hackers.
Designing the website
Start with a theme in mind and find out how your online appearance can communicate the essence of your business as quickly as possible. An intuitive website has a good balance of white space and content, a well defined site map and a visually appealing appearance. Ensure that visitors to your website find it easy to use and navigate so that they are not tempted to look for products and services elsewhere.
The content is the most valuable part of your website. You will need to find out what kind of content works with your target demographic and best tells your audience about your business and the services or products you offer. You can use a blend of humor and information to keep your audience engaged when they have visited your website. Provide content that is relevant to your business and explore the use of rich content like images, and videos as they have much higher conversion rates. Also remember to provide a clear way for your online audience to contact you.
Making your site grow
Once you have built your site and published it, it is time to focus on making it grow. Use Google Analytics to measure the performance metrics of your website and identify the areas of improvement. You may advertise your website on social media accounts to give it an initial boost of users, but remember that everyday traffic is generated only if you are able to attract the attention of your target demographic online. Continue to create fresh content for your website to increase traffic and use Search Engine Optimization techniques to make it easier for new internet users to find your site. With time, you will be able to generate a lot of revenue from the site and boost the success of your business.
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Auther, Joseph R. “How to Build a Successful Affiliate Website.” Article Directory, 7 Nov. 2017, www.paypervids.com/how-to-build-a-successful-affiliate-website/.
Gonzalez, Ryan. “How to Build a Successful Website.” Article Directory, 24 May 2017, www.paypervids.com/build-successful-website/.
Davis, Jayne. “How to Build a Successful Blog?” Article Directory, 7 Nov. 2017, www.paypervids.com/how-to-build-a-successful-blog/.