Religion as it Relates to Marketing Management
MARKETING

Religion as it Relates to Marketing Management

September 13, 2016 Money 0

          There is a very thin line between religion messages and marketing. In fact, a careful consideration of some scriptural readings from the bible correlates with organizational marketing management attributes. According […]

Exploitative Ethical Issues In Target Marketing
MARKETING

Exploitative Ethical Issues In Target Marketing

September 12, 2016 Money 0

          This article explores three articles dealing with the issue of the exploitative ethical issues in target marketing. The paper examines the ethical questions, the target groups susceptible to exploitation and […]